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Minggu, 17 Maret 2013

FRANCHISING

Diposting oleh Sofia Dwianggraini di 11.20

Definition

 Franchising is an individual / company that supplied by the franchisor rights by purchasing rights for the area and period. While the franchisor is a company which entitles the other party to distribute the products / services using the brand, logo and its operating system. In the Indonesian language is called franchising franchise. Each country has its own definition of a franchise. America through the International Franchise Association (IFA) defines franchising as a contractual relationship between the franchisor to the franchise, which means the relationship between the franchisor with franchise very kontarktual, where the franchisor is obliged to safeguard the interests of sustainable (continue) in the field of business carried on by the franchise for example through training, in under the same trademark, format and operational standards or control of the owner (franchisor), where the franchisee menamankan investment in the business from its own sources. In the process, there was a contractual relationship between the franchisor (brand owners) with the franchisee (receiver brand). For example, in the case of special training should be given to the franchisee to maintain the stability of the product, format and operational standards in accordance with the provisions that have been determined, the image of a brand. Business activities with the franchise system will be different with the conventional business activities. In the event of a franchise agreement between the owner of the brand and the recipient of the brand, because basically this activity franchisee just purchased the licensing rights of a trademark owner to be able to run a trade with a particular format in a previous agreement. Furthermore, brand owners will only run control. In franchisor or franchisee there are various terms that we need to know as well, including:

· Franchisor: Franchise giver
· Franchisee: franchise receiver
· Franchise fee: a charge on the purchase of licensing rights within a certain time.
· Royalty fee: a fee contribution given by the franchisee to the franchisor futures.
· Master franchising: meeupakan granting rights to the franchisee for a particular wilayak. So the franchisee the right to download it again sub franchise business for some firms laih in certain agreed areas.



  Advertising fee: cost contribution from the franchisee to the franchisor on a national promotional activities.
Franchise history
In Indonesia franchise (franchise) is known since the 70s when the entry Shakey Pisa, KFC, and Burger King Swensen. Seen very rapid development began around 1995. Data Deperindag in 1997 recorded about 259 franchisee companies in Indonesia. Should be recognized that the development is very rapid at all, from year to year is very much despite franchisee franchise in decline ever since the monetary crisis in Indonesia. At that foreign franchisees in Indonesia was forced to close down because the value of the rupiah plunged very deep. The franchisee especially foreigners forced to close down because of the crisis around 1998, until 2000pun the foreign franchise still waiting to go to Indonesia. That's because the economic and political situation in Indonesia is still far below the stability, meaning that in Indonesia at that time and the political economy is very unstable. New in 2003 the franchise in the country was experiencing rapid growth. Franchise first known in the world in 1851 by the Singer Sewing Machine Company, Singer sewing machine manufacturer. The pattern was followed by the automotive company General Motors Industry that sells vehicles to appoint distributor franchise in 1898. Subsequently, followed by soft drink companies in the United States as a distribution channel in the U.S. and other countries. While in the UK franchise pioneered by J Lyons through his efforts Wimpy and Golden Egg on 60s decade. From year to year franchising business continues to grow rapidly.
Types of franchise


Based on the criteria used, we can distinguish the type of franchise. In general, we can distinguish the franchise industrial and commercial franchise:


1. Franchise industrial entrepreneurship is a form of cooperation between businessmen (manufacturer). Franchisor is the owner of the system manufacture and / or exclusive license. Here, the franchisor provides employers (manufacturer) other manufacturing systems exploit the rights and / or exclusive brefet and operate in a limited area. Because with all the means that will allow the franchisee owned businesses that do business with the franchisor, by copying the formula and methodology are transferred. Therefore, the franchisor to the franchisee did not submit integralitas of production procedures but only partially.


2. Commercial Franchise, consisting of:

· Franchise distribution: is the franchise that aims to commercialize one or more products, which are usually produced by the franchisor or franchisor is exclusively distributed by
· Franchise distribution of services: corporate object consists of one or unity of the service, which was commercialized by the franchisee, based on the methodology that he received from the franchisor. This type of franchise requires tight control of the franchisor in order to achieve a satisfactory quality of service.


3. Mix Franchise Franchise is where the object of commercialization is a combination of products and services.
Examples of franchising
1. Examples of domestic franchising


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FRANCHISING

Definition

 Franchising is an individual / company that supplied by the franchisor rights by purchasing rights for the area and period. While the franchisor is a company which entitles the other party to distribute the products / services using the brand, logo and its operating system. In the Indonesian language is called franchising franchise. Each country has its own definition of a franchise. America through the International Franchise Association (IFA) defines franchising as a contractual relationship between the franchisor to the franchise, which means the relationship between the franchisor with franchise very kontarktual, where the franchisor is obliged to safeguard the interests of sustainable (continue) in the field of business carried on by the franchise for example through training, in under the same trademark, format and operational standards or control of the owner (franchisor), where the franchisee menamankan investment in the business from its own sources. In the process, there was a contractual relationship between the franchisor (brand owners) with the franchisee (receiver brand). For example, in the case of special training should be given to the franchisee to maintain the stability of the product, format and operational standards in accordance with the provisions that have been determined, the image of a brand. Business activities with the franchise system will be different with the conventional business activities. In the event of a franchise agreement between the owner of the brand and the recipient of the brand, because basically this activity franchisee just purchased the licensing rights of a trademark owner to be able to run a trade with a particular format in a previous agreement. Furthermore, brand owners will only run control. In franchisor or franchisee there are various terms that we need to know as well, including:

· Franchisor: Franchise giver
· Franchisee: franchise receiver
· Franchise fee: a charge on the purchase of licensing rights within a certain time.
· Royalty fee: a fee contribution given by the franchisee to the franchisor futures.
· Master franchising: meeupakan granting rights to the franchisee for a particular wilayak. So the franchisee the right to download it again sub franchise business for some firms laih in certain agreed areas.



  Advertising fee: cost contribution from the franchisee to the franchisor on a national promotional activities.
Franchise history
In Indonesia franchise (franchise) is known since the 70s when the entry Shakey Pisa, KFC, and Burger King Swensen. Seen very rapid development began around 1995. Data Deperindag in 1997 recorded about 259 franchisee companies in Indonesia. Should be recognized that the development is very rapid at all, from year to year is very much despite franchisee franchise in decline ever since the monetary crisis in Indonesia. At that foreign franchisees in Indonesia was forced to close down because the value of the rupiah plunged very deep. The franchisee especially foreigners forced to close down because of the crisis around 1998, until 2000pun the foreign franchise still waiting to go to Indonesia. That's because the economic and political situation in Indonesia is still far below the stability, meaning that in Indonesia at that time and the political economy is very unstable. New in 2003 the franchise in the country was experiencing rapid growth. Franchise first known in the world in 1851 by the Singer Sewing Machine Company, Singer sewing machine manufacturer. The pattern was followed by the automotive company General Motors Industry that sells vehicles to appoint distributor franchise in 1898. Subsequently, followed by soft drink companies in the United States as a distribution channel in the U.S. and other countries. While in the UK franchise pioneered by J Lyons through his efforts Wimpy and Golden Egg on 60s decade. From year to year franchising business continues to grow rapidly.
Types of franchise


Based on the criteria used, we can distinguish the type of franchise. In general, we can distinguish the franchise industrial and commercial franchise:


1. Franchise industrial entrepreneurship is a form of cooperation between businessmen (manufacturer). Franchisor is the owner of the system manufacture and / or exclusive license. Here, the franchisor provides employers (manufacturer) other manufacturing systems exploit the rights and / or exclusive brefet and operate in a limited area. Because with all the means that will allow the franchisee owned businesses that do business with the franchisor, by copying the formula and methodology are transferred. Therefore, the franchisor to the franchisee did not submit integralitas of production procedures but only partially.


2. Commercial Franchise, consisting of:

· Franchise distribution: is the franchise that aims to commercialize one or more products, which are usually produced by the franchisor or franchisor is exclusively distributed by
· Franchise distribution of services: corporate object consists of one or unity of the service, which was commercialized by the franchisee, based on the methodology that he received from the franchisor. This type of franchise requires tight control of the franchisor in order to achieve a satisfactory quality of service.


3. Mix Franchise Franchise is where the object of commercialization is a combination of products and services.
Examples of franchising
1. Examples of domestic franchising


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